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Consumer Reports was influential in 1968, too, which is why the magazine's devastating review of the tiny Subaru 360 was so damaging. It took the tiny car a full 37.5 seconds to
go from zero to 50 miles an hour. Sixty miles an hour on flat ground wasn't really possible with the car's 25 horsepower two-cylinder engine. That was probably a good thing.
The front bumpers were "virtually useless against anything more formidable than a watermelon," the magazine said. Handling was dangerously bad. During abrupt maneuvers, the back wheels tended to curl up under
the car like a turtle's leg. Sales of the 360 collapsed. The man whose idea it had-been to-import the cars, Malcolm Bricklin, left the company. He would try again, about 20
years later, with a Yugoslav car imported as the Yugo. In a recent interview with CNNMoney, Bricklin blamed Consumer Reports for the 360's failure and insisted the car wasn't bad, considering
its price. It cost $1,300. Toyota's cheapest model, the Corolla, cost hundreds more. Bricklin's clever idea with the 360 was to import a car that wasn't, under American rules, a car
at all. As far as American regulators were concerned, if it weighed less than 1,000 pounds, it was not a car and, so, was exempt from many regulations. The Subaru 360
weighed 965 pounds. My curiosity, and my courage, were piqued. I had never heard of a car this bad. I have driven a Yugo, and it didn't really seem atrocious, considering
its $3,995 starting price in the late 1980s, thousands less than a Toyota Tercel. The 360 I borrowed from a top Subaru USA executive and drove on roads and highways around
the company's New Jersey headquarters was, indeed, awful. In fact, it was the very worst car I have ever driven. It made me alternately laugh out loud and fear, deep down
go from zero to 50 miles an hour. Sixty miles an hour on flat ground wasn't really possible with the car's 25 horsepower two-cylinder engine. That was probably a good thing.
The front bumpers were "virtually useless against anything more formidable than a watermelon," the magazine said. Handling was dangerously bad. During abrupt maneuvers, the back wheels tended to curl up under
the car like a turtle's leg. Sales of the 360 collapsed. The man whose idea it had-been to-import the cars, Malcolm Bricklin, left the company. He would try again, about 20
years later, with a Yugoslav car imported as the Yugo. In a recent interview with CNNMoney, Bricklin blamed Consumer Reports for the 360's failure and insisted the car wasn't bad, considering
its price. It cost $1,300. Toyota's cheapest model, the Corolla, cost hundreds more. Bricklin's clever idea with the 360 was to import a car that wasn't, under American rules, a car
at all. As far as American regulators were concerned, if it weighed less than 1,000 pounds, it was not a car and, so, was exempt from many regulations. The Subaru 360
weighed 965 pounds. My curiosity, and my courage, were piqued. I had never heard of a car this bad. I have driven a Yugo, and it didn't really seem atrocious, considering
its $3,995 starting price in the late 1980s, thousands less than a Toyota Tercel. The 360 I borrowed from a top Subaru USA executive and drove on roads and highways around
the company's New Jersey headquarters was, indeed, awful. In fact, it was the very worst car I have ever driven. It made me alternately laugh out loud and fear, deep down
