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Fiat's UnitedStates sales are down (Forty Four Percent)44% this year. The brand has sold just a third as many cars in 2018 as it did during the first six
months of 2014, Fiat's recent high-water mark. Americans bought far more Alfa Romeos than Fiats this year. "You look at sales and wonder why the brand
is still here," said Rebecca Lindland, analyst for Cox Automotive. The company sells four models in America: The Fiat 500, the 500L and 500X, which are
three different vehicles, and the Spider. All are subcompact cars, which are falling out of favor with American customers. As sales fall, Fiat Chrysler
(FCAU) has pulled spending for its small car brand. The company made clear it wants to emphasize trucks and SUVs over sedans going forward. Fiat, Dodge
and Chrysler brands are collectively slated to receive just 25% of of the company's investment spending - the lion's share will go to Ram and Jeep. "Nobody
is making much of any money on cars, especially small, cheap cars," said Michelle Krebs, analyst for AutoTrader. Fiat could face an additional hurdle:
the Trump administration's threat to impose tariffs on imported cars, particularly on those from Europe. That could significantly raise the price of Fiats
- potentially the final straw for an automaker already moving in another direction. Fiat rescued Chrysler from bankruptcy in 2009. The Italian brand returned
to the US market two years later, following a three-decade absence. The brand never took off in the United States. Without, much demand or commitment
months of 2014, Fiat's recent high-water mark. Americans bought far more Alfa Romeos than Fiats this year. "You look at sales and wonder why the brand
is still here," said Rebecca Lindland, analyst for Cox Automotive. The company sells four models in America: The Fiat 500, the 500L and 500X, which are
three different vehicles, and the Spider. All are subcompact cars, which are falling out of favor with American customers. As sales fall, Fiat Chrysler
(FCAU) has pulled spending for its small car brand. The company made clear it wants to emphasize trucks and SUVs over sedans going forward. Fiat, Dodge
and Chrysler brands are collectively slated to receive just 25% of of the company's investment spending - the lion's share will go to Ram and Jeep. "Nobody
is making much of any money on cars, especially small, cheap cars," said Michelle Krebs, analyst for AutoTrader. Fiat could face an additional hurdle:
the Trump administration's threat to impose tariffs on imported cars, particularly on those from Europe. That could significantly raise the price of Fiats
- potentially the final straw for an automaker already moving in another direction. Fiat rescued Chrysler from bankruptcy in 2009. The Italian brand returned
to the US market two years later, following a three-decade absence. The brand never took off in the United States. Without, much demand or commitment
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